Whole Foods Market, in Wake of OCA Campaign, Moving Away from Silk “Natural” Soymilk to Organic Brands

Fourteen years ago, a burgeoning Boulder company — White Wave Inc. — was responsible for launching Silk soymilk, a brand that is now the category leader.

So when Whole Foods Market wanted to boost its organic soymilk options a year after Dean Foods’ WhiteWave Foods shifted most of its Silk products away from certified organic soybeans, the Austin, Texas, grocer turned to a burgeoning Boulder County firm — one stocked with former White Wave employees.

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