October is the best month to become a Food Conspiracy owner!

Now is the best time to join the Food Conspiracy. Become a co-op owner in October and you’ll get a $10 gift card, a stainless steel water bottle, and a membership to Native Seeds/SEARCH.

What are the benefits of co-op ownership? Where do we start? First of all, you’ll save money. Each spring, pending board of directors approval, we’ll refund you some of the money you spent during the year. Ka-ching! You’ll also get to take part in “owner sales” and you’ll save on “Basic Buys” — items that are priced at 10% above wholesale cost and are available only to owners. In October, butternut squash is featured as a Basic Buy, and you know how much you love butternut squash!

But it’s about more than just money (and butternut squash). You’ll get to participate in co-op decision-making by voicing your opinions in board meetings and voting in elections. You’ll be a part of an organization that has nourished the community since 1971; a business that believes that “organic” and “local” are more than buzzwords.

How do you sign up? Becoming an owner is simple and easy. You can become an owner for just $180. Choose to pay $22.50 installments every three months, plus a non-refundable $10 administrative fee. Or pay all at once and we’ll waive the administrative fee. Remember, your equity investment of $180 is fully refundable. If you ever decide you no longer want to be a member, we’ll give it back.

The Food Conspiracy is your co-op. Own it.

Closed on Labor Day

The Food Conspiracy Co-op will be closed on Monday, Sept. 5 for Labor Day.

Our deli has a new name

Over the next few months, you’ll notice changes – some big, some small – to the look of the co-op.

We’re introducing a new logo, t-shirts, grocery bags and in-store signage. It’s all part of a rebranding campaign that started over a year ago and is finally ready for primetime.

What is rebranding? For that matter, what is a brand? The long answer: A brand is a mixture of tangible and intangible attributes represented by a range of symbols, including the brand name and logo, as well as the manner in which one speaks and behaves.

Put another way, a brand is the feeling you get when you walk in our front doors.

In the past, our logos and in-store signage have used a variety of colors and fonts. This lack of consistent presentation distracted from our emphasis on healthy food, as locally and sustainably produced as possible.

Strong brands are a result of careful management and consistent execution. A brand summarizes the spirit of the company by conveying its mission, vision, and philosophy. That’s what we’re hoping to achieve with our new campaign.

What will it look like?

In recent years, the co-op’s “power veggies” were used in place of a hyphen in the word “co-op.” Our new logo returns the hyphen to its rightful place and removes the signs from the veggies’ fists – putting the power back in the “power veggies.” In the future, the veggies will be on marketing materials, advertising, and stationary, but they will no longer be featured in the logo.

Our new logo color is green. Specifically, it’s pantone 583. We like to call it “cooperative green.” We’ll continue to use the Neutra font family that debuted on co-op posters and freezer case signs over a year ago.

The biggest change: We’re renaming the co-op’s deli “Conspiracy Kitchen.” And we’ll apply that naming structure to our other signature departments and products. Keep your eye out this fall for Conspiracy Beer (more on that later!).

We’re excited about the new co-op’s new look, and hope you are too! If you have any questions, please email Marketing Manager Coley Ward (marketing@foodconspiracy.org) or call him at 624-4821.

The last First Friday Summer Sale of the year is September 2!

Don’t miss our last First Friday sale of the summer! From 6-8 p.m. we’ll have live music by The Carnivaleros and free food by Conspiracy Kitchen, Julie Bar, Heaven Sent Organic Beef, and Isabella’s Ice Cream.

All day long, co-op owners will get 10% off purchases (excluding gift cards, Basic Buys and special orders). Not an owner? Join the co-op on First Friday and get a $10 gift card!

Friday will also be a great time to pick up that Food Conspiracy t-shirt you’ve had your eye on. Food Conspiracy t-shirts and caps will be 50% off!

Co-op Orientation

Want to learn about how the co-op works? About where our food comes from, what we stand for, and how you can best take advantage of sales and other promotions? Food Conspiracy board member Robert Oser will be conducting an orientation at the co-op on Wednesday, Aug. 10 at 6 p.m. This orientation is designed for new owners, but anyone can attend! Email marketing@foodconspiracy.org if you plan to participate.

Can’t make it on Aug 10? The next orientation is Aug 24, also at 6 p.m.

Change of plans: The board will meet in July

The Food Conspiracy Board of Directors will meet on Wednesday, July 6, at 6:30 p.m. at the Friends Meeting House, 931 N. Fifth Avenue. Co-op owners are invited to attend.

The Board was not originally scheduled to meet in July, but board needs to meet to name a new treasurer and secretary. The most recent treasurer/secretary, Cody Witham, recently tendered his resignation. We’ll miss you, Cody!

As always, co-op owners who attend the board meeting accrue 3 volunteer hours, good for a 5% discount at the co-op the following month.